Every estate agent knows that the estate market is an extremely competitive field. You have to work hard and build your skill set in order to ensure your success. Estate agents, however, must do more than just these. You also have to set yourself apart from your competition: the sea of countless other estate agents in your region.
Be Personal
At the end of the day, clients will remember how you made them feel. Seek to be kind, generous, and humble. Exercise patience, even when people are frustrating. They will appreciate that you took the time to explain things and trust you more once they reach an understanding.
Small, personal touches are extremely important. Take the time to send a handwritten card. Always respond promptly over email and don’t let your phone go to voicemail every time it rings. If clients share details about their life with you, such as their children, remember to ask about their kids the next time you meet. Attention to personal details goes a long way!
Share Your Expertise
Another good way to set yourself apart from the crowd is to share your expertise. One method is to start a blog. Remember to keep it professional and create posts on a consistent basis. This will establish you as an expert in your industry.
If creating a blog is too daunting, considering sending out a monthly newsletter. This could include updates, industry insights, and personal advice.
Educate Yourself
Stay up-to-date on industry trends. Take a few minutes in the morning to browse online local news and check for any estate updates. Local news is a great conversation starter when you meet with your clients, and you will also display your knowledge of the area.
Read books by others on being an estate agent. They are a valuable and often inexpensive resource.
Check if there are any additional certifications you can earn. These will improve your skills, add to your credibility, and help you stand out from those who don’t have the same certifications.
Standing out from the crowd of other estate agents is difficult, but nonetheless crucial to your success. Don’t be intimidated. There are several steps you can take to help. These techniques are sure to set you apart in your field!